What is a web site?
A website is a collection of related web pages, often accessible through the internet, that are typically grouped under a common domain name. Think of it as a digital book with multiple interconnected pages, all dedicated to a specific topic or purpose. Websites can serve various functions, from providing information and entertainment to facilitating online transactions.
What is a web server?
A web server is a computer system that delivers web pages to users over the internet. It stores, processes, and delivers web content like HTML documents, images, and other files, in response to requests from users’ web browsers. It’s the foundation of the World Wide Web, enabling access to websites and online resources.
What is SEO?
SEO, or Search Engine Optimisation, is the practice of improving a website’s visibility and ranking in search engine results pages (SERPs). It involves optimising various aspects of a website, including its content, structure, and backlinks, to attract more organic (unpaid) traffic from search engines like Google.
What is HTML?
HTML (HyperText Markup Language) is the most basic building block of the Web. It defines the meaning and structure of web content. Other technologies besides HTML are generally used to describe a web page’s appearance/presentation (CSS) or functionality/behavior (JavaScript).
What is CSS?
CSS, which stands for Cascading Style Sheets, is a stylesheet language used to describe the presentation and styling of a document written in a markup language such as HTML or XML. It is a core technology of the World Wide Web, working alongside HTML and JavaScript.
What is JavaScript?
JavaScript is a high-level, interpreted or just-in-time compiled programming language that conforms to the ECMAScript standard. It is primarily known as the scripting language for web pages, enabling the creation of dynamic and interactive content within web browsers.
What is WordPress?
WordPress is a free and open-source content management system (CMS) used to build and manage websites. Initially designed for blogging, it has evolved to support various website types, including e-commerce stores, professional portfolios, and more. WordPress is known for its user-friendly interface, extensive customisation options through themes and plugins, and its popularity as a platform for both beginners and experienced web developers.
What are the advantages of WordPress?
WordPress offers several key advantages, making it a popular choice for building websites. It’s known for its user-friendly interface, extensive customisation options through themes and plugins, strong SEO capabilities, and a large, supportive community. Additionally, WordPress is cost-effective, scalable, and offers built-in features like blogging and multimedia management.
Do I need a website?
In most cases, yes, having a website is beneficial, even essential, for both individuals and businesses in 2025. While social media can be a useful tool, a website offers greater control, credibility, and long-term value.
Reasons why a website is important:
Establish Credibility and Trust:
A website allows you to showcase your expertise, services, and brand identity, building trust with potential customers or clients.
Control Your Online Presence:
Unlike social media, where you are subject to platform changes and algorithms, a website gives you full control over your content and brand.
Expand Your Reach:
A website helps you reach a wider audience than you might through word-of-mouth or local advertising.
Provide Information and Resources:
You can use your website to share information about your business, products, services, and contact details.
Generate Leads and Sales:
A website can serve as a hub for lead generation, e-commerce, or direct sales.
Showcase Your Portfolio:
Websites are a great way to display your work, whether it’s creative projects, professional accomplishments, or other examples of your expertise.
Improve Accessibility:
A website can be more accessible than other forms of communication, especially for people who prefer to find information online.
Adapt to Changing Digital Landscape:
While social media platforms come and go, a website remains a stable and reliable online presence.
Why is a WordPress site better than Wix or Squarespace?
WordPress offers more flexibility, customisation, and scalability compared to Wix and Squarespace, making it a better choice for complex websites, blogs, and e-commerce sites. While Wix and Squarespace excel in ease of use and design, they can limit users with their templates and lack of extensive customisation options.
Flexibility and Customisation:
WordPress is highly customisable with a vast library of themes and plugins, allowing users to tailor their websites to specific needs and functionalities.
Scalability:
WordPress can handle websites of all sizes, from small blogs to large e-commerce stores, with the ability to adapt to increased traffic and content.
SEO-Friendly:
WordPress is well-regarded for its SEO capabilities, offering tools and plugins to optimize websites for search engines.
Open-Source and Free:
WordPress is free to use, with users only needing to pay for hosting and potentially themes and plugins.
Community Support:
WordPress boasts a large and active community, providing ample support, resources, and plugins.
E-commerce Capabilities:
WordPress offers powerful e-commerce features through plugins like WooCommerce, enabling users to create robust online stores